35 years of history – the pioneer of natural cosmetics

The history of the LOGONA brand is shaped by the unbridled determination of a young generation and the spirit of the ecological movement in the 1970s. Along with his small team, the then 26-year-old Hans Hansel decided to produce high-quality natural cosmetics and, in 1987, he founded LOGONA’s predecessor Lorien Goods GmbH. What followed is one of the biggest success stories in the natural cosmetics sector – and a company that, in 2013, proudly looks back on 35 years of history.